BENIHANA OF TOKYO CASE PDF

Operations Management Case Study Report Case: Benihana of Tokyo PREPARED BY: UNDER THE GUIDANCE OF: Dhruv Gupta 13DM Prof. A.K. Dey. Discusses the development of a chain of “theme” restaurants. The student is asked to evaluate the current operating strategy and suggest a long-term expansion. Case Study on Success of Benihana of Tokyo Group 4. 1. Evolution of Benihana of Tokyo Year Event First restaurant Japan Introduction of Hibachi.

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Tokyo A Case Study Of Benihana Of Tokyo Case Study – Words

The United States, overseas and Japan. According to Bill Susha Vice President the company could limit to opening only 5 units a year because that was as fast as the two crews of Japanese carpenter could work.

There were other issues which had to be addressed for example importing every item from Japan used in construction of a unit and using Japanese carpenters. Dhruv Gupta 13DM Prof.

Then table helps the customer to participate in the cooking process. The future plans also include targeting younger generations and introducing tokyi combination of Chinese and Japanese operations csse expand the Benihana experience in various other domains such as Renoir exhibitions and model agencies etc.

Labour skilled at providing an interactive dining experience, equal attention to czse the customers 6. He got himself enrolled in the school of restaurant management at New York City College, thinking that he would never go hungry in the restaurant business. He also learned that the American enjoyed watching their food being prepared. Considering all these advantages and disadvantages into account the company had three principal areas for growth: The instant success of the first unit helped Rocky to open six franchises within the next seven years soon after which he realized that the franchise owners were investors and had no restaurant experience which made it even more difficult for them to relate to a native Japanese staff.

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They keep an optimal mix to meet the business district and residential flow. With the idea of going public someday the company had moved into joint-ventures in Mexico and overseas for the meantime. Business person, tourist visitors, white collars Site selection: These learning helped Rocky to open up his first unit of Figure 2: Food and beverages Types of food served: Low Cost Rocky realized that low cost could be achieved and as the customer experience was unique, so it led to high profits.

Tables are designed in such a way that chef prepares food directly in front of the customers therefore reducing variability from waitress and customer can easily communicate the menu.

Benihana of TOKYO by on Prezi

Steak, chicken and shrimp Target customers: Remember me on this computer. He did a systematic analysis of US restaurant market and discovered beniyana although American enjoyed eating in exotic surrounding but were deeply mistrustful towards exotic foods. Help Center Find new research papers in: Target high traffic area Benihana restaurants adopted well defined and accurate methods during site selection and training of chefs which helped them reduced the average dinner turnover time.

Enter the email address behihana signed up with and we’ll email you a reset link. Authentic Japanese atmosphere 3.

Click here to sign up. Beverages cost lower than the industry: As the menu was simple and limited so, the food wastage was reduced.

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Benihana restaurants adopted well defined and accurate methods during site selection and training of chefs which helped them reduced the average dinner turnover time and the unique combination of Japanese paternalism in an American setting made the Benihana model difficult to yokyo 8.

Tokyo: A Case Study of Benihana of Tokyo&nbspCase Study

Hibachi and Teppanyaki Table: Benihana founder Hiroaki Benihana by Skip to main content. All this along with the unique combination of Japanese paternalism in an American setting made the Benihana model difficult to replicate but there were certain problems that the management was facing during the future expansion plans.

Furthermore they toiyo the constraints of the staff and the cost factor which confined them to open there units in major cities.

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Benihanna cost relative to the industry: The major problem that Rocky addressed “Rocky” Aoki from the analysis was the shortage of skilled labor which he eliminated with the Hibachi table arrangement, which required only the chef as a skilled person. Apart from this each restaurant had a simply management structure which allowed all the managers to report to the operation manager, Allen Saito who in turn reported to Bill Susha Vice President which made tokoy easier for the top management to control the company.