CEMAL YKSELEN PAZARLAMA ILKELERI PDF

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Explaining the terms; data, information, primary and secondary sources. Course Policies and Rules To be announced.

Understanding the importance of research, marketing research and marketing communication research. Contact Details for the Lecturer s suhal.

Explaining the research process by marketing communication research models. Understanding and being able to use qualitative and quantitative research, positivism and post-positivism.

COURSE UNIT TITLE

Defining the research process ilkelefi marketing communication research models. Explaining the concept of research and defining its importance in the field of marketing communications. Understanding and being able to use the models and processes of marketing communication research. Assessment Criteria To be announced.

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Giresun University Lifelong Learning Programme

Language of Instruction Turkish. Within the context of this course, students are expected to actively participate in class discussions on especially international e-marketing strategies with their advantages and disadvantages. Defining quantitative and qualitative research and the concepts of positivism, post-positivism.

Recomended Optional Programme Components None.

Uluslararası İlişkilerde Çatışmadan Güvenliğe | Mustafa Aydin –

Explaining the importance of defining the data correctly in the research process. Office Hours To be announced. Work Placement s None.

Course Objective To enable students to get information on main marketing concepts, marketing mix and modern marketing strategies. Weekly Detailed Course Contents Week Theoretical Practice Laboratory 1 Explaining the concept of research and defining its importance in the field of marketing communications 2 Explaining the terms; data, information, primary and secondary sources 3 Defining; marketing research, marketing information tkselen, marketing communications 4 Defining quantitative and qualitative research and the concepts of positivism, post-positivism.

Defining; marketing research, ykselenn information systems, marketing communications. Lectures and presentation of student assignments.

The course consists of the following topics: Course Contents Week Subject Description 1 Definition and features of ilkelrri 2 Historical development of marketing 3 Marketing mix 4 Strategic marketing management and SWOT analyis 5 Product mix, concept of new product and new product strategies in marketing 6 Branding, labelling and packaging 7 Pricing and factors affecting pricing 8 Mid-term exam 9 Pricing process, pricing policies and pricing methods 10 Placement decisions, wholesaling and retailing 11 Main placement channels and their management 12 Decisions and strategies of promotion 13 Advertising, public relations 14 Personal sales, sales promotion 15 Final Exam 16 Final Exam.

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Defining the method of interview in marketing communication research. Term or Year Learning Activities.

Prerequisites and Co-requisites None. Name of Lecturer s Assistant Pazar,ama Hidaye Aydan Bilgilier Learning Outcomes 1 Understanding the importance of research, marketing research and marketing communication research.

Offered to Logistics Programme. Transfering the use of data, information and knowledge in research. Mode of Delivery Face -to- Face. Introduction to marketing communication research methods and teach the students ykselrn these will be used in the business world. Offered By Logistics Programme. To enable students to get information on main marketing concepts, marketing mix and modern marketing strategies.