Charles M. Futrell. · Rating details · 46 ratings · 0 reviews. Fundamentals of Selling trains readers on a detailed, yet broad, step-by-step. Fundamentals of selling: customers for life through service / Charles M. Futrell Futrell, Charles Combined with up-to-date content and a strong ethical focus, the 13th edition of Fundamentals of Selling teaches sales the way a mentor would. Fundamentals of Selling (Int’l Ed) by Charles M. Futrell, , available at Book Depository with free delivery worldwide.

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By using our website you agree to our use of cookies. We can notify you when this item is back in stock. Home Contact Us Help Free delivery worldwide. Fundamentals of Selling Int’l Ed. Description Fundamentals sleling Selling, 13e trains readers on a detailed, yet broad, step-by-step selling process that is universal in nature. Numerous sales personnel in the industry today have commented on how this market-leading textbook reflects what they do on sales calls with prospects and customers.

The goal of Fundamentals of Selling has always been to demonstrate to students the order of steps within the selling process; provide numerous examples of what should be in each step; and show how the steps within the selling process interact with one another. Combined with up-to-date content and a strong ethical focus, the 13th edition of Fundamentals of Selling teaches sales the way a mentor gutrell The Best Books of Check out the top books of the year on our page Best Books of Looking for beautiful books?

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Fundamentals of Selling

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Fundamentals of Selling: Customers for Life Through Service by Charles M. Futrell

He has a B. Futrell is a former salesperson turned professor.

Before beginning his academic career, he worked in sales and marketing capacities for eight years with the Colgate Company, the Upjohn Company, and Ayerst Laboratories. Futrell serves as a frequent reviewer for several academic journals.

He is on the editorial advisory board of the Journal of Marketing Theory and Practice. His research in personal selling, sales management, research methodology, and marketing management has appeared in numerous national and international journals, such as the Journal of Marketing and the Journal of Marketing Research. He was also recognized in Marketing Education, Summeras one of the top best researchers in the marketing discipline.

He was the first person elected to this position. Inthis AMA group presented Charles with its Lifetime Achievement Award for commitment to excellence and chafles in the area of sales. Mu Kappa Tau, the National Marketing Honor Society, recognized Charles for exceptional scholarly contributions to the sales profession in This is only the fourth time this recognition has been bestowed since its creation in Futrell has written or cowritten eight successful books for the college futreell professional audience.


Two of the most popular books are Fundamentals of Selling: These books are used in hundreds of U. More thanstudents worldwide have benefited from Professor Futrell’s books. Futrell began using his website and group e-mails in his sales classes, which fundamemtals have students in each section. Students sign up for both a lecture period and lab time. In each fundamentwls six labs, students are videotaped in activities such as making a joint sales call, panel interview, selilng oneself on a job interview, product sales presentations, and various experiential exercises.

He has worked with close to 10, students in sales-related classes. Professor Futrell’s books, research, and teaching are based on his extensive work with sales organizations of all types and sizes. This broad and rich background has resulted in his being invited to be a frequent speaker, researcher, and consultant to industry.

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