CULTING OF BRANDS PDF

The Culting of Brands – by Douglas Atkin. ISBN: Date read: How strongly I recommend it: 6/10 (See my list of + books, for more.). Atkin, a strategy director for a New York ad agency, believes the process through which consumer brands build customer loyalty is equivalent to the way. That was six years ago, and those insights were published in a book: The Culting of Brands: turn your customers into true believers. Since then.

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Elle rated it really liked it Jan 06, Maybe that’s the point, but I cullting have liked to have seen more about creating a quality product as a strategy to bring people to you. Thanks for telling us about the problem. He interviewed countless cult members to find out what makes them tick.

May 31, Pages. An interesting connection between cults and corporate brands.

Marketing expert Douglas Atkin has spent years researching both full-blown cults and companies that use cult-branding techniques. There are no discussion topics on this book yet. Goodreads helps you keep track of books you want to read.

Jul 30, Alfredo Lie rated it it was amazing. Aug 23, John Fredrickson rated it really liked it Shelves: This is his… More about Douglas Atkin. Still reading- so no rating yet. The Great Cult Paradox: Very good read about how to grow brands into cults and even if not in the marketing world it is a fascinating read about religious organizations and how they have built their following. I very narrow view of branding. Once a brand achieves cult status, it becomes almost impossible for a competitor to dethrone it.

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Why People Join 2. To him, cults are little more than well-defined affinity groups engaging in a few activities outsiders find unusual because they believe something different. Aug 21, Tim rated it it was ok. Dec 24, Lisa Febriyanti rated it liked it. Very entertaining and easy read. Cris rated it really liked it Jan 24, culing Atkin, a strategy director for a New York ad agency, believes the process through which cultijg brands build customer loyalty is equivalent to the way religious cults recruit members—and, he says, that’s a good thing.

The Culting of Brands: This Is What We Believe 8. Recommended by Terasa Cooley.

Atkin then takes this broad definition and applies it to the commercial realm, making a reasonable case that Harley riders and Apple users, among others, follow similar behavioral patterns. Despite a little overkill on the whole “cult” metaphor, a good read for anyone looking to help their organization thrive in an increasingly skeptical marketplace.

Read it Forward Read it first. Mar 31, Kat Lynch rated it really liked it Shelves: I guess my biggest problem with the ideas presented in “The Culting of Brands” is the idea that all these powerful tools strong networks, deviance, etc can be used to pull the wool over people’s eyes. Dec 22, Justo Morao rated it it was amazing. May 19, Umar Ghumman rated it it was amazing. Mar 18, Tim rated it it was ok.

The Culting of Brands: Turn Your Customers Into True Believers by Douglas Atkin

Lists with This Book. Just a moment while we sign you in to your Goodreads account. This was written by a co-worker of mine from Merkley Newman Harty my first agency. Download our Spring Fiction Sampler Now.

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The Culting of Brands: Turn Your Customers Into True Believers

Banu Guler rated it it was amazing Oct 23, Paperbackpages. They attract people who see themselves as different from the masses in some fundamental way. Who Runs The Cult? Perhaps would-be cult leaders will be able to use Atkin’s marketing strategies to repackage themselves for broader mainstream appeal. Jkrahe rated it it was ok Feb 25, We are experiencing technical difficulties. Trivia About The Culting of Br This is probably the most important Sub Study of Communication, because of its high impact on pretty much everything from business, politics, religion.

THE CULTING OF BRANDS: When Customers Become True Believers

A very interesting book! As a caveat, I am not much of a non-fiction reader I like especially how he describe how Mac users believe too much in the power of the products they use against PC Windows users. Feb 06, Nedjoyce rated it really liked it.

Sep 07, Brooke is currently reading it. He interviewed countless cult members to find out what makes them tick. Nov 19, Jackie rated it really liked it Shelves: