The Culture Code – by Clotaire Rapaille. ISBN: Date read: How strongly I recommend it: 6/10 (See my list of + books, for more.). In his book, The Culture Code, Clotaire Rapaille presents a quite different approach to understanding cultures and how they play out in. While anthropologist, Dr. Clotaire Rapaille, is out there preaching the In this in- depth interview, we uncover the culture code as well as some.

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An omission which is easy to explain: These codes—the Culture Code—are what make us American, or German, or French, and they rspaille shape how we behave in our personal lives, even when we are completely unaware of our motives.

I have a better understanding of American culture and now know exactly why Trump was elected and will be able to predict winners in future races. Code is easy to idolize because rzpaille provides an answer to the question “Who am I? Chapter Twelve is a conclusion and summary.

The Man Behind the Culture Code

Emotion, he writes, is the energy required to learn anything. It exemplifies the genius of the American market and what prowess the warlords of commerce possess.

Does that sound familiar to you with respect to your work as a Diversity practitioner? It is thus necessary to have some means of delving down to the more primal roots. Oscar Wilde said that Americans are obsessed with their youth, and he was right.

Clotaire Rapaille, originally a Frenchman, glorifies America to no end cultture bashes Europe read France again. And it is interesting to read. But more important than money or the dry, conceptual intelligence is the insight and wisdom that can come from these observations.

Rapaille writes about some of the interview sessions he had with people that helped him figure out the CODES, including details to support his claim that for the most part, I agree with, and am planning to use in my life to be both on or off code given the situation. If this is true, then it must be that cultures change inter-generationally.

Rapaille on the other hand has written an entire book on interpreting the code for American culture and he brings this out by contrasting it with the culture of other countries, most notably France, wh I have recently read a couple of books that attempt to explain macro phenomenon by looking through the lens of the culture of its people.


The Culture Code

Why is fat a solution rather than a problem? Goodreads helps you keep track of books you want to read. The concept of cultures having Codes, and using them for business, is really interesting and the book has certainly added to my perspective. Way back when Isaac Asimov ruled the Science Fiction world, he introduced the concept of “psychohistory” – the idea that you cannot predict what an individual will do, but with a sufficiently large population, you can apply a probabilistic framework to predict the general flow of future events.

Does crimson red a Cover Girl make? Granted, the author has some good ideas, but very little of what he claims has been supported empirically. It’s easier to understand the American people when you know their secret categories. Chrysler cloatire Jeeps in Europe as symbols of freedom.

It is easy to read and understand.

MTV and Starbucks everywhere. Frankly, several of the “codes” and facts he claims seem doubtful. Rapaille, analyze the reasoning behind doors being feminine! We probably understand the destination but getting there is an entirely different subject matter. Return to Book Page. Rapaille considers these emotions xulture be of prime importance, because the emotions determine our preferences, even for such mundane items as cars and coffee.

Globalized companies are spreading consistent values that are country-agnostic. Barry Jenkins’ If Beale Street Culutre Talk is a near-perfect success both as a grand statement of solidarity and as a gorgeously wrought, long-overdue story of black life and black love. His rapaile were ideal for getting past the answers from the conscious mind “alibis”, which also matter so often garnered in market research, and cultkre into what he calls “the reptilian mind,” where the earliest experiences are recorded, as well as the emotions attached to them.

Feb 01, Ala rated it really liked it. It’s a glance at the inner clockwork. Beauty is our hope for redemption, although we can’t explain how thanks, romanticism.


The book is actually quite profound. In linguistics and communication fields, code switching enables people to adjust their behaviors to suit culturd social settings. It plants heady cultural theories in practical settings, and uses examples from daily life to illustrate its point.

And now, in The Culture Codehe uses it to reveal why Americans act distinctly like Americans, cutlure what makes us different from the world around us. Aug 10, Andrea Patrick rated it it was ok.

The Culture Code by Clotaire Rapaille

I am describing what the culture code offers to people in order for them to function and be accepted in a given culture. There is a window in childhood for this kind of emotional imprinting. MacLean’s theory of the reptilian brain and Konrad Lorenz’s theory of psychological imprints. After th Rapaille argues that America, and by extension, our culture is an adolescent nation.

Thirty-second sound- and video-bytes comprise American newscasts, neatly summarizing for viewers and listeners how they should perceive the world, what information is most important, and which sources they should believe. We seem to be sprinting towards homogenization. This is one of my favorite nonfiction books of all time.

He also outlines an interesting method for how he uncovers the codes, focusing on five principles.

Moreover, the idea that cultures only change glacially is at odds with the theory he offers, which suggests that childhood experience are a motor of cultural meanings, including the meaning of self, i.

Not only in age, but also in the things we love – fast food, blue jeans, loud and violent movies, Coca Cola, Nike, etc. Just keep asking and get them to talk about it for three hours. Most of the people around the world have no idea of who this guy is, but they all know Mozart. He has… More about Clotaire Rapaille. If a council of pedants really wanted to, they could claim that this is all guesswork and conjecture, and they would be right.