Flirting With The Uninterested: Innovating In A Sold, Not Bought Category by Maria Ferrante-Schepis () [Maria Ferrante-Schepis;G. Michael. Flirting With the Uninterested is our contribution to help leaders like you begin the journey to innovating in a “sold, not bought” category. Flirting with the Uninterested: Innovating in a “Sold, Not Bought” Category. Maria Ferrante-Schepis and G. Michael Maddock. Advantage Media.

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Miroslav Krajnak added it Jun 20, Each week, our editors select the one author and one book they believe to be most worthy of your attention and highlight them in our Pro Connect email alert.


Be the first to discover new talent! Kent Nanke rated it did not like it Jun 04, I’ve had the good fortune of sitting across the table with Maria and Mike – – and they are just as dynamic in person as they are in this book.

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The authors make a compelling argument for the need for innovation and tell how to go about it, sprinkling the book with what-if scenarios designed to get the reader thinking. Thomas Matia is currently reading it Mar 15, After uninterdsted than 20 years as an executive in the insurance and financial services industry, she has joined the Maddock Douglas team to focus on the opportunities for innovation in the insurance and financial services industry, recognizing the significant public and government demand unintterested change.


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To ask fllrting readers questions about Flirting With The Uninterestedplease sign up. ReadKing rated it it was amazing May 07, The question is, how can YOU lead the shift versus having someone outside the industry do it, AND have the organizational support you need along the way.

Mark Railsback rated it really liked it May 27, Avolyn Fisher marked it as to-read Jan 17, Megan Flory Tommeraasen rated it liked it Jul 16, Jacqueline marked it as to-read Nov 09, Jennifer McCormick rated it it was amazing Dec 27, Does anyone else smell shift?

A strong case for innovation, with supporting methodology that will appeal to executives in the risk-averse, regulation-bound industry.

Flirting with the Uninterested | Innovating in a “Sold, Not Bought” Category

Pam Geer added it Dec 01, Just a moment while we sign you in to your Goodreads account. Steve Reck added it Jun 10, You are not crazy. Finally, Part 5 toys with some ways that cultural icons, such as Mark Zuckerberg, American Express and the Occupy Wall Street movement could take over the insurance industry.


Juan Vazquez is currently reading it Dec 12, Daniel Fell marked it as to-read Aug 03, May 27, Sheryl rated it it was amazing. The book included some good ideas and brainstorming methods – nothing terribly new but other sections had a targeted insurance focus.

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Ashlee Foster marked it as to-read Mar 18, The writing was unique, almost too busy with too much voice at times, but a good way to get the message across. No trivia or quizzes yet. Kattaryna wwith it as to-read Sep 11, There was a problem adding your email address.

Rather than have outside sources shape the future of the industry, Ferrante-Schepis is encouraging leaders to embrace her “reinvent or be reinvented” message. Steph marked it as to-read Apr 02, What to Read Next.